Associate Director, Central Activation

Company: Publicis Groupe
Location: New York
Posted on: May 17, 2025

Job Description:

Company DescriptionPublicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and knowledge. PMX is at the forefront of the converging marketplace building data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.Job DescriptionPublicis Media's Central Activation team supports PM accounts by building support and executing media campaigns via a global activation delivery network to meet performance goals across a variety of channels. The Client Operations team within Central Activation works hand-in-hand with the agency accounts teams and clients to ensure the highest level of service and optimal processes and resource allocation, in order to deliver the expected results.This Client Operations Associate Director role will be dedicated to supporting one of PM's top Auto clients. The AD will be responsible for the account management and maximizing the results of the engagement, with the focus on activation strategy, cross-channel activation leadership (Search, Social, Programmatic) and the operational workflows between the client, agency, and global activation teams.You will report to the Director, Central Activation.This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.Responsibilities

• Design full funnel biddable activation strategy across channels and platforms (with main focus on DV360, The Trade Desk, Amazon, Meta and TikTok);
• responsible for well written deck content and client presentations Build and grow relationships with the clients, global activation teams, partners and internal Publicis teams
• Provide overarching campaign recommendations around strategy and performance and tactical guidance to the activation teams to achieve client objectives
• Ensure efficient workflows are established for collaboration between the client and global activation teams
• Act as a cross-functional subject matter expert to provide an activation perspective to non-media teams (social, programmatic, search)
• Develop and present client deliverables (QBRs, audience recommendations, platform and partner POVs) and process documentation
• Identify and communicate account needs, concerns and opportunities for team development and business growth
• Develop the global activation team support structure to adapt to changing account needs and client feedback
• Project manage the development, roll-out and adoption of automated solutions and other tools Mentor, manage and develop Supervisor talent within team
• Set the priorities and oversee the work of the Supervisors on the teamQualifications
  • Bachelor's degree
  • 6+ years of biddable media experience, with the cross- in programmatic, social or search
  • 3+ years of activation experience and planning across various DSPs and platforms (The Trade Desk, DV360, Amazon, Meta, TikTok, Pinterest, etc.)
  • 3+ years of relevant experience in a client-facing capacity
  • 1+ year of experience managing direct reports preferred
  • Experience collaborating with global counterparts for support
  • Experience across other media channelsAdditional InformationOur Publicis Groupe motto "Viva La Diff--rence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.All your information will be kept confidential according to EEO guidelines.Compensation Range: $91,00 - $144,000 This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/7/2024.
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Keywords: Publicis Groupe, New Brunswick , Associate Director, Central Activation, Executive , New York, New Jersey