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Vice President Advertising & Social Media

Company: Research America, LLC
Location: New Brunswick
Posted on: February 8, 2020

Job Description:

The VP, Advertising & Social Media leads marketing and advertising, across all channels, owning the overall advertising budget and allocation of resources. This leader provides strategic vision and oversight for content, production, social media and media Investment choices. The ideal candidate will have experience in successfully leading engaged, forward-thinking teams. - - - - - Provide vision and process oversight for Content, Production, and Social Media Teams. - - - - - Leverages all consumer touch points to deliver brand message across multiple banners. - - - - - Accountable for successful execution of all marketing & advertising content. - - - - - Responsible for overall resourcing, including hiring and relationships with 3rd parties. - - - - - Ability to determine ROI and adjust strategy to optimize marketing spend. - - - - - Leverage all consumer touch points to deliver brand message. - - - - - Oversees all Marketing & Advertising - allocation and development. Requirements: Bachelor's Degree required. At least 10 years' experience - CPG industry. Expertise working with third parties and external partners to execute content. Experience building and leading teams of high performing individuals. Ability to effectively communicate with all levels within the organization.

Keywords: Research America, LLC, New Brunswick , Vice President Advertising & Social Media, Advertising , New Brunswick, New Jersey

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