Marketing and Outreach Manager - Energy Efficiency

Company: TRC Companies, Inc.
Location: New Brunswick
Posted on: May 3, 2022

Job Description:

TRC Advanced Energy (TRC) is a nationally known energy efficiency consultancy. TRC collaborates with clients to develop and implement market transforming programs and initiatives that promote energy efficiency, renewable energy, and green building in multiple market sectors across the US and around the world. These initiatives reduce energy costs, improve the health and safety conditions of buildings, while also helping the environment by reducing greenhouse gas emissions.

TRC seeks a Marketing Manager to lead, develop, and manage the deployment of strategies and tactics to increase participation in New Jersey energy efficiency programs. You work collaboratively with clients and marketing partners to develop and implement marketing plans that promote energy efficiency and economic opportunities for New Jersey's energy consumers.

Your understanding of marketing and outreach, knowledge of energy efficiency and renewable energy technologies, and a passion for the energy, environmental, and economic landscape of the state combine to make you an effective voice for clean energy in New Jersey facilities. Relevant markets include commercial & industrial (C&I), higher education, schools, hospitals, small business, and residential sectors, among others.

TRC is committed to promoting diversity and equity within the clean energy sector. Different backgrounds and perspectives are essential to the utility of the future, and we are committed to actively developing opportunities for candidates of color and from under-represented groups in the field of energy project management. We strongly encourage candidates from diverse and under-represented backgrounds to apply to this position.

This position is based out of the TRC New Brunswick, NJ office, but is currently full-time remote due to the pandemic. Candidates must reside in the State of New Jersey. TRC cares about employee health, safety, and needs. We understand that some employees may have concerns about working in an office environment and we have taken steps to help you feel comfortable and safe. This position is currently designated as a Work From Home (WFH) position, under the guidelines outlined in our Work From Home (WFH) Policy. WFH arrangements may be revised or discontinued at the discretion of the company.

To be considered for this role, you be a New Jersey resident.

Key Responsibilities
Developand execute an integrated marketing plan for the one or more energy efficiency programs while maintaining consistent branding and messaging.
Work with client staff and marketing partners to recommend and, as necessary, implement publicity and public relations strategies and tactics to support marketing
Conduct market research by collecting, analyzing, and summarizing data and trends
Identify marketing and outreach opportunities by ascertaining customer requirements and analyzing how the programs can reach a broad customer base, including customers located in Overburdened Communities and Urban Enterprise Zones (UEZs).
Perform high-level branding and messaging
Establish benchmarks for key measures such as awareness, understanding, attitudes, and participation rates. Outreach initiatives incorporate projected and actual return on investment (ROI) metrics to evaluate the effectiveness of activities.
Provide oversight of creative content including digital ads, collateral , displays, exhibits, and educationalmaterials.
Provide support to client public relations and marketing teams as well as internal marketing, outreach, and program engineering teams.
Support the creation of culturally responsive marketing materials and outreach initiatives to reach the many diverse New Jersey communities

Minimum Qualifications
Residency in the State of New Jersey.
Eligibility to work in the United States.
Bachelor's degree or higher in business, marketing, or related field is required.
5-10 years of experience developing and implementing marketing, advertising, or outreach strategies in the energy efficiency sector or a related field.
Experience in developing marketing plans and initiatives.
Expertise evaluating theeffectiveness of marketing efforts.
Experience working with stateagencies, public authorities, and/or utilities.
Excellentoral, presentation, and written communications skills.
Hands-on management experience in a fast-paced consulting environment with exceptional attention to detail and client service.
Success in developing and implementing plans and management of budgets and resources.
Valid driver's license.
Reliable means of transportation to attend tradeshows, local meetings, and events within the State of New Jersey.

Competitive Applicants Will Demonstrate
Previous experience building professional working relationships with professional organizations, contractors, and decision makers at all levels
Previous experience in leading and building effective marketing teams that include outreach or sales.
Previous experience performing culturally responsive outreach or developing culturally appropriate marketing materials for diverse communities
Experience with marketing tactics for hard-to-reach communities.
Experience in managing subcontractor budgets and scope of work.

Travel: Up to 25% throughout the State of New Jersey.

TRC works at various federal, state, and local governmental agency sites and client projects that may require an employee to be vaccinated. As a condition of your employment, you may be asked to work on one of these projects and will need to disclose your COVID-19 vaccination status through a secured portal/confidential process. While you are required to complete the form, consistent with the ADA you are not obligated to disclose your vaccination status. However, to the extent you elect not to disclose your vaccination status you will be considered unvaccinated which could impact your ability to perform work and remain employed at TRC. TRC will consider exemptions from vaccination for sincerely held religious beliefs and medical reasons where reasonable accommodations can be made in light of project and client specific requirements.

TRC is an equal opportunity employer: disability/veteran. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Keywords: TRC Companies, Inc., New Brunswick , Marketing and Outreach Manager - Energy Efficiency, Executive , New Brunswick, New Jersey