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Manager, Product Marketing

Company: Kantar
Location: New Brunswick
Posted on: June 11, 2022

Job Description:



Kantar is the world's leading data, insights, and consulting company. We understand more about how people think, feel, shop, share, vote, and view than anyone else. Combining our expertise in human understanding with advanced technologies. Kantar's25,000 people based in more than 100 countries help the world's leading organisations succeed and grow. Nobody knows people better than Kantar. We provide insight and inspiration to help our clients, our people and society to create and flourish in an extraordinary world.

For more information on Kantar, please visit

For more information about the Kantar retail practice, please visit

Kantar helps our clients transform commerce insights into growth strategies across leading retailers, brand manufacturers, financial services, consultancies, and agencies. Using a unique blend of research, data, and knowledge, we offer industry-leading insights through our licensed platform, Retail IQ, host must-attend events deep diving into the channels, retailers, and topics that matter most, and help solve our clients most pressing business challenges with our custom advisory services.

The MANAGER, PRODUCT MARKETING, is responsible for developing and executing marketing programs that increase brand identity and brand awareness for Kantar's Syndicated Retail Insights business. The person in this role will be able to step seamlessly into a corporate environment, demonstrate strong written and verbal communication skills, have an affinity for managing internal and external relationships, and a willingness to go the extra mile. This role will report to our Senior Director, Marketing, and Interactive Experiences.

As a member of the Retail Insights team, you are an essential part of our connected business. Our collaborative and team-based work environment blends the spirit of supporting team goals, while providing the direction and resources to ensure your continuous professional development.


- Partner with our sales team to provide resources they need to close more deals.

- Partner with Marketing Operations to develop workflows and drip marketing campaigns.
- Act as liaison to our communications firm, empowering them with the tools necessary to pitch and secure editorial coverage.
- Identify opportunities to build brand awareness via partnerships and external events.
- Oversee cross functional processes to ideate creative, out-of-the box storytelling opportunities.
- Lead a derivative content strategy, with the ability to ghost write blogs and inspirational articles for our public facing websites, as needed.


- Minimum 3-5 years' experience working in communications, editorial, or marketing.

- A creative storyteller with the ability to build fresh and compelling narratives that help define our brand positioning.
- Analytical, with experience tracking and reporting on KPI's for campaigns.
- Strong written and verbal communication skills.
- Editorial, copy writing and/ or editing, from a marketing angle a plus.
- Self-motivated with the ability to work both independently and cross-functionally.
- Experience with Hubspot, Salesforce, and Pardot a plus.
- Experience in CPG, Retail, or Insights a plus.


We provide a comprehensive, highly competitive benefits package, including

- Medical plans with comprehensive, affordable coverage for a range of health services

- Health Savings Account/FSA
- Dental, Vision and benefits to cover unique healthcare needs
- Wellness Program
- 401k with matching
- Tuition Reimbursement, Commuter benefits
- Unlimited PTO


Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited ("Kantar"). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring manager.


At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitiveand alsoto support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that's out of the ordinary and join us.

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health andwell beingis taken into consideration.

We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.

Kantar is the world's leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar's 30,000 people help the world's leading organisations succeed and grow.

Keywords: Kantar, New Brunswick , Manager, Product Marketing, Executive , New Brunswick, New Jersey

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