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Assoc. Brand & Innovation Manager

Company: Sanofi
Location: Bridgewater
Posted on: September 18, 2023

Job Description:

POSITION SUMMARYThe role of the Assoc. Brand & Innovation Manager - Cortizone--is to lead the development and execution of annual and long-term brand strategy and tactical plans, aligned to North America region brand strategy, for the US market. This role is part of the US brand team, based out of Bridgewater, New Jersey - and reports into the Brand Manager of that team.

  • Assist in strategic leadership for brand to drive sustainable sales growth and profitability.
  • Collaborate with key cross-functional teams in the ideation, development, and execution of innovative projects
  • Build and own consumption forecasts, liaising with cross-functional partners and representing brand in S&OP meetings to drive towards a consensus forecast.
  • Own brand and competitive analysis by leveraging IRI, as well as other internal and external data platforms, to continuously assess the health of the business (HOB) and deliver actionable business insights.
  • Manage updates to A&P budget throughout the year, reporting into/and working with the brand lead, make recommendations for reallocation opportunities, open POs and track invoices
  • Also forecast returns and obsolescence expenses.
  • Lead website refreshes to ensure website is properly updated with current assets and communication and is an integral part of a 360-degree brand amplification.
  • Lead consumer promotion and shopper marketing initiatives, in partnership with integrated marketing and sales strategy to drive lower funnel conversion.
  • Own measurement and analysis of key brand initiatives including consumer promotions and website.
  • Liaise with medical, legal, and regulatory team to ensure timely review and alignment on marketing assets.
  • Support new product launch readiness.
  • Act as the brand champion for social media, e-commerce and point-of sale activation.
  • Perform other duties as assigned.ROLE REQUIREMENTS:
    • Bachelor's degree from an accredited four-year college or university. MBA or equivalent preferred.
    • 3-5 years of work experience, especially in OTC or CPG.
    • Proven ability to operate in a way that is consistent with key Sanofi behaviors: Stretch, Take Action, Act for Consumers, Think Sanofi First.
    • Strong analytical acumen.
    • Ability to lead through influence.
    • Excellent communication skills, both written and verbal.
    • Creativity and problem-solving.
    • Strong interpersonal skills.
    • Digitally savvy.*The role requirements may change at any time based on business needs.
      Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
      #GD-SA#LI-SAAt Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

Keywords: Sanofi, New Brunswick , Assoc. Brand & Innovation Manager, Executive , Bridgewater, New Jersey

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