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Senior Digital Marketing Manager, Strategic Enablement

Company: Disability Solutions
Location: New Brunswick
Posted on: September 19, 2023

Job Description:

Johnson & Johnson is currently recruiting for a Senior Digital Marketing Manager, Strategic Enablement located in New Brunswick, NJ or New York . Remote work options may be considered on a case-by-case basis and if approved by the Company. Caring for the world, one person at a time has inspired and united the people of Johnson & Johnson for over 130 years. We embrace research and science -- bringing innovative ideas, products and services to advance the health and well-being of people. With $94.9 Billion in 2022 sales, Johnson & Johnson is the world's most comprehensive and broadly-based manufacturer of health care products, as well as a provider of related services, for the consumer, pharmaceutical, and medical devices markets. There are more than 260 Johnson & Johnson operating companies employing over 135,000 people and with products touching the lives of over a billion people every day, throughout the world. If you have the talent and desire to touch the world, Johnson & Johnson has the career opportunities to help make it happen. Thriving on a diverse company culture, celebrating the uniqueness of our employees and committed to inclusion. Proud to be an equal opportunity employer. This position will report into the Global Digital Marketing Director, Strategic Enablement. We're on the search for a strategic and innovative marketer to elevate Johnson & Johnson's admired brand as the employer of choice in the competitive talent market. This role is responsible for crafting content that will generate emotions, build equity for Johnson & Johnson as an employer, empower and engage with prospect talent throughout the hiring funnel. Together we will bring the spirit of the company to life, an authentic view of a career at Johnson & Johnson, advice and support to candidates helping them to make progress and decisions in one of the most important aspect of people's lives: their career! Are you passionate about storytelling, creativity, staying ahead of digital and technology trends, using data to drive impact? If the answer is yes, apply to this role! We can't wait to have you in the team. What You Will Do 1. Develop brand-centric marketing strategies

  • Build out Johnson and Johnson's employer brand strategy to differentiate the company among prospect candidates including university, experience, and executive talent.
  • Define the marketing strategy to drive a cohesive and compelling digital experience, including social, online, CRM as well as physical, including events and face-to-face interactions.
  • Partner with Global Corporate Affairs and recruitment marketing teams. 2. Develop outstanding, digital-centric brand storytelling & content
    • Own the development of campaigns and content for top of the funnel lead generation, pipeline building and targeted nurtured campaigns. Lead all aspects of development and implementation of global social media efforts and development of campaign toolkits for regional teams.
    • Be on top of emerging marketing trends and experiment with the latest marketing tactics. Establish a test-and-learn, data-driven and continuous improvement marketing culture.
    • Conduct planning sessions with Global Sector Recruitment Heads, work with regional marketing team, internal partners, team members and agencies to drive creative excellence. Lead in-house agency and LinkedIn partnership. 3. Lead University recruitment marketing efforts
      • Explore new ways to connect with this multifaceted target audience to break through the clutter
      • Collaborate with University recruiting team, media and creative agency to develop marketing strategy, campaign strategy and creative assets. Provide execution guidance to regional teams. 4. Customer Relationship Management
        • Build and implement CRM strategy to support hiring needs: joint goal setting and action planning, insight development, segmentation and CRM calendar.
        • Lead content creation with agency and internal partners to strengthen talent pipeline.
        • Measure results, evolve strategy and execution. 5. Performance measurement and data analytics
          • Continuously optimize and operationalize our performance measurement dashboard to enable full-funnel measurement. Regularly report on marketing programs performance and recommend how to improve return on investment and results.
          • Establish digital key performance indicators, lead real-time analytics & performance measurement providing insights on what's working and what's not. Recommend and act on improvements.
          • Collaborate closely with digital technology team and external analytics partners to ensure appropriate measurement and metrics are in place to measure content and campaigns effectiveness.

Keywords: Disability Solutions, New Brunswick , Senior Digital Marketing Manager, Strategic Enablement, Executive , New Brunswick, New Jersey

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