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Senior Partner Experience Manager

Company: Brother USA
Location: Bridgewater
Posted on: May 9, 2024

Job Description:

Let's Grow TogetherOur mission is to live our "at your side" promise and simplify and enrich the lives of our customers, employees, and communities. "At your side" is more than a slogan to us; it's the purpose we do our best to fulfill every day. With a legacy spanning over a century, this is a great place to launch or expand any career and push the boundaries of what comes next. We're committed to achieving shared success, and we provide opportunities for you to develop through experience, exposure and education. Our people have always leveraged their unique perspectives to keep us on the right track for a lasting future. If you want to innovate, learn, and grow with a global leader that builds products, services, and a company people love, then we'll be "at your side" every step of the way.The Senior Manager, Partner Experience plans, manages, and executes channel strategies and initiatives to engage, enable, empower, and grow our Brother Channel partners in the Commercial ecosystem. This role is responsible for the development and implementation of short- to long-term comprehensive channel strategies, innovative marketing campaigns, lead generation initiatives, tradeshow planning, and digital marketing strategies while defining success metrics to drive sales growth and engagement.The Senior Manager is responsible for fostering collaboration with cross-functional team members, identifying opportunities to streamline processes, and optimizing workflows to drive results and maximize ROI. This role will coach and mentor a small team of Channel Marketing professionals.***WHAT YOU'LL DO***Channel Marketing Strategies, Planning & Execution

  • Lead the development and execution of the annual and quarterly channel marketing plans outlining objectives, strategies, tactics, and timelines by product portfolio and channel in alignment with overall business strategies and objectives
  • Collaborate with cross-functional team members to ensure alignment of channel annual/quarterly plans
  • Engage in teamwork with cross-functional teams to define the target audience segments, value propositions, and positioning strategies to effectively reach and engage our channel partners
  • Lead the development and execution of new product Launches, demand generation initiatives, omni-channel campaigns, promotions, and communication campaigns, taking into consideration sales goals, marketing support, and success metrics to optimize the potential growth of BMG products
  • Regularly track, monitor, and analyze channel marketing performance metrics to assess progress, identify areas of improvement, and make data-driven recommendations for optimization and innovation
  • Develop and implement the strategy for tradeshow participation, lead capturing, and metrics of success
  • Generate reports to communicate performance metrics, insights, and outcomes to be shared with key stakeholders
  • Continuously monitor industry trends & market dynamics to leverage on best practices and foster innovationLeadership and Team Management
    • Lead and manage a small team of channel marketing professionals, providing clear direction, guidance, and support to drive performance and foster a culture of excellence and collaboration
    • Develop and mentor team members, empowering them to grow and succeed in their roles and contribute to the overall success of the channel marketing team
    • Set clear objectives, and provide constructive feedback to ensure continuous improvement and professional growthPartner Enablement
      • Work in collaboration with our channel partners and sales team to ensure alignment on objectives, priorities, strategies, and success metrics
      • Participate alongside with the Sales Team in our partner's Quarterly Business Reviews, in order to align strategies, identify areas of opportunities and strengthen a collaborative relationship
      • Develop and execute partner enablement programs, including training, sales tools, case studies and marketing collateral, to empower partners to effectively sell and promote our products and solutionsCommunication Strategies
        • Implement communication protocols and tools to facilitate seamless information sharing among team members
        • Ensure consistency in branding, messaging, and design across all communication materials to enhance brand identity and recognition
        • Develop and implement streamlined processes and workflows for creating communication material that can be leveraged amongst various groupsE-Commerce & Digital Marketing
          • Develop and implement comprehensive digital marketing strategies to drive awareness and engagement across digital channels including social media and email
          • Collaborate with cross-functional teams to optimize content to enhance the online shopping experience and conversion rates
          • Monitor performance metrics and make data-driven recommendations for optimization and improvement
          • Maximize Brother's presence on channel partner websites with optimized content, using the most up-to-date product images and messages
          • Work in collaboration with cross-functional team members to manage content syndication platforms to ensure accurate and timely content updates***ABOUT OUR IDEAL CANDIDATE***Education
            • Bachelor's Degree -(or equivalent experience) in Business, Marketing, Communications, or a related field
            • Master's Degree (or equivalent experience) - MBA - PreferredExperience(10+ years combination of relevant experience spanning the following areas)
              • Successful team leadership, coaching & mentoring
              • Managing partners and implementing marketing initiatives within the B2B business model
              • Annual/quarterly channel marketing planning & prioritization
              • Marketing strategies, Omni-channel marketing campaigns, channel programs, platforms management
              • Tradeshow planning & execution
              • Lead management
              • Success metrics and KPIs
              • Digital Marketing & E-CommerceSoftware/Technical Skills
                • Knowledge of Microsoft Office (Outlook, PowerPoint, Word, Excel, Teams)
                • Knowledge of Customer Relationship Management Software (Salesforce Preferred) - Preferred
                • Knowledge of Partner Portal Tools / Platforms - Preferred
                • Knowledge of platforms for content syndication - PreferredOther Skills/Knowledge/Abilities
                  • Excellent leadership & communication skills (verbal/written/interpersonal)
                  • Excellent analytical & problem-solving skills
                  • Ability to think creatively and strategically
                  • Ability to develop and implement marketing plans that drive business growth
                  • Ability to handle multiple responsibilities and meet or exceed deadlines
                  • Ability to translate insights into actionable strategies and tactics
                  • Teamwork & relationship building skills
                  • Strong negotiation skills
                  • Ability to plan events and stay within budget
                  • Ability to proofread and copy-write content
                  • Ability to drive for results
                  • Excellent presentation skills***ADDITIONAL DETAILS FOR THIS ROLE***This role will be a hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by managers. - #LI-Hybrid
                    • The salary (or hiring) range for this position is $140,000 - $160,000 per year
                    • Starting salary to be determined by the education, experience, knowledge, skills and abilities of the applicant, internal equity, location, and alignment with market data
                    • This position is eligible to participate in the relevant Brother variable pay incentive plan(s). Applicable bonus awards are discretionary and contingent upon 1) achievement of your individual objectives and 2) Brother achieving its corporate and business-level objectives
                    • Benefits include, but are not limited to, healthcare and wellness coverage, life and disability insurance, 401K, tuition reimbursement, and Paid Time Off. Details are available at -***WHAT WE OFFER OUR EMPLOYEES***At Brother USA, we believe in investing in our employees and providing them with an environment that fosters growth, creativity, and a healthy work-life balance. Here are some of the benefits of working with us:
                      • Competitive Compensation: -We offer a competitive salary and bonus program to reward your hard work and dedication
                      • Comprehensive Benefits: -Our benefits package includes health, dental, and vision insurance, as well as a 401(k) plan with company match
                      • Professional Development: -We're committed to helping you grow in your career with opportunities for training and development
                      • Work-Life Balance: -We support your well-being with flexible work arrangements and a focus on work-life balance
                      • Employee Engagement: -Join a team that values your contributions and celebrates success togetherLearn more about our benefits: -Learn more about life at Brother: -Brother International Corporation has earned its reputation as a premier provider of home office and business products, home appliances for the sewing and crafting enthusiast as well as industrial solutions that revolutionize the way we live and work. Brother International Corporation is a wholly-owned subsidiary of Brother Industries Ltd. With worldwide sales exceeding $6 billion, this global manufacturer was started more than 100 years ago. Bridgewater, New Jersey is the corporate headquarters for Brother in the Americas. It has fully integrated sales, marketing services, manufacturing, research and development capabilities located in the U.S. In addition to its headquarters, Brother has facilities in California, Illinois and Tennessee, as well as subsidiaries in Canada, Brazil, Chile, Argentina, Peru and Mexico. For more information, visit International Corporation ("Brother") is an equal opportunity employer and does not discriminate or make employment decisions on the basis of race, color, religion, sex, disability, or any other characteristic protected by applicable state or federal laws. If you require any physical or other assistance in completing this application, a reasonable accommodation will be made upon request.

Keywords: Brother USA, New Brunswick , Senior Partner Experience Manager, Executive , Bridgewater, New Jersey

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