Director, Brand Marketing and Creative

Company: Disability Solutions
Location: New Brunswick
Posted on: September 28, 2024

Job Description:

Johnson & Johnson is currently recruiting for a Director, Brand Marketing and Creative located in New Brunswick, NJ. Remote US work options may be considered on a case-by-case basis and if approved by the Company.\rAt Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/. \rFor more than 130 years, diversity, equity & inclusion (DEI) has been a part of our cultural fabric at Johnson & Johnson and woven into how we do business every day. Rooted in Our Credo, the values of DEI fuel our pursuit to create a healthier, more equitable world. Our diverse workforce and culture of belonging accelerate innovation to solve the world's most pressing healthcare challenges.\rWe know that the success of our business - and our ability to deliver meaningful solutions - depends on how well we understand and meet the diverse needs of the communities we serve. Which is why we foster a culture of inclusion and belonging where all perspectives, abilities and experiences are valued and our people can reach their potential.\rAt Johnson & Johnson, we all belong.\rThe Brand Marketing and Creative Director will bring a mix of strategic marketing, creative expertise and business acumen to the role to generate brand awareness of our business to priority audiences. We're looking for an experienced manager of people, someone who can effectively communicate and develop impactful strategy and inspire others while developing creative that makes a real impact. The ideal candidate understands that strategy and creative need to develop and work together be successful and be able to navigate and thrive in a matrixed environment.\rAt J&J, we believe health is everything. As a focused healthcare company with expertise in Pharmaceuticals and MedTech, there are specific areas where we uniquely impact health in a way that only J&J can. We have the expertise to solve the toughest health challenges, innovate through science and technology and transform patient care. Reporting to the Senior Director, Brand Marketing and Content, this role will play a critical role bringing our brand to life and generating awareness for the work that J&J does daily.\rRESPONSIBILITIES\rCreative Development

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• Lead and review the work of the brand creative team and partners for external marketing collateral including social media, video, photography, print, outdoor, etc.
• Prioritize work and resources across engagements, based on short- and long-term needs, and develop schedules by collaborating with designers, copywriters, and production artists
• Supervise a cross-functional team of graphic designers, copywriters, social-media experts, photographers/videographers, and project managers in the strategic development of messaging and deliverables
• Supervise a cross-functional team of graphic designers, copywriters, social-media experts, photographers/videographers, and project managers in the strategic development of messaging and deliverables
• Ensure brand compliance and media best practices across all materials\r\rMarketing Strategy
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  • Lead the strategy to bring our Brand Comms messaging and business priorities to external audiences
  • Define key targets and work with our paid media team to operationalize
  • Spearhead and manage content strategy for both organic/owned platforms and paid campaigns
  • Collaborate with the channel strategy team and our internal partners in developing strategic plans, analyzing results, and identifying opportunities
  • Manage agencies around strategic work and/or campaign development
  • Analyze brand tracking, market trends, consumer needs, and the competitor landscape\r\r

Keywords: Disability Solutions, New Brunswick , Director, Brand Marketing and Creative, Executive , New Brunswick, New Jersey