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Digital Marketing Manager

Company: Talenthub WorldWide, Inc.
Location: Newark
Posted on: June 27, 2019

Job Description:

Company DescriptionDigital Media CompanyJob DescriptionDigital Marketing Manager/Sr. Manager About You You are a curious, goal-oriented problem-solver experienced in identifying areas of opportunity to create marketing strategies. You are a digital media and e-commerce expert with a passion for analytics, equally comfortable with creative and media, setting campaign goals, and designing reports to illustrate performance. You are innovative, strategic and efficient with an ability to operationalize and execute digital marketing campaigns from concept through end of campaign reportingKey Responsibilities Develop digital marketing campaigns that inform, engaged and acquire prospective customers Drive the strategy for the digital media plan and creative optimization using data and insights Develop creative briefs and test creative executions to inform copy and design optimizations Create opportunities to test new audience segments, creative executions and media partners and digital media tactics Set and achieve acquisition goals for the digital media channel through accurate forecasting, investment management, media optimization and forecast recalibration Measure campaign effectiveness by tracking and monitoring key performance indicators including impressions, clicks, take rates, conversion rates and CPA Evolve current mechanisms for tracking and attributing prospect and member touch pointsRequirementsRequirements Skills/Experience Experience developing, implementing, tracking and optimizing digital media plans Ability to read data in multiple formats and pull together insights that drive strategy Proven track record of setting and meeting qualitative goals Ability to identify needs in reporting, create reports and illustrate data to answer key questions that drive optimization Strong understanding or aptitude for learning the technical side of digital media including ad serving, DSP optimization, targeting, audience data usage or multi-touch attributionPreferred Qualifications5+ years digital marketing or media experience in a goal-oriented organizationExperience setting and achieving qualitative goals for both brand and direct response objectivesExperience with measurement tools including ad servers, multi-touch attribution, brand health and web analyticsDuration: May 15- August 31Additional Information$82/hrJob Location

Keywords: Talenthub WorldWide, Inc., New Brunswick , Digital Marketing Manager, Executive , Newark, New Jersey

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