Business Development Manager

Company: Wellworks
Location: Malvern
Posted on: February 19, 2026

Job Description:

Job Description Job Description Description: The Business Development Manager (BDM) will be responsible for establishing and maintaining relationships with potential clients and partners. The BDM will drive wellness program sales through a multi-channel approach including brokers, resellers, and B2B. They are responsible for nurturing sales leads that are populated through internal marketing campaigns, sourcing outbound leads, and qualifying interested prospects. The BDM will generate a strong pipeline of qualified leads and expand relationships with benefit consulting firms and wellness industry partners, resulting in securing contracts with new clients and supporting the overall growth of Wellworks For You. This is a fully remote position with some required travel throughout the year. What must you bring to the table? This position requires an approachable, flexible and motivated employee, with a positive attitude and the ability to fulfill deliverables quickly and has a history of meeting and exceeding quotas. Success in this position is measured by maintaining and growing broker and partner relationships and achieving all sales and pipeline goals. Compensation and Benefits: This role and its total compensation package are designed for “Go-Getters.” You’ll have a competitive base salary, but the real excitement lies in the attractive commission structure. The competitive total compensation plan provides a strong foundation of financial stability(base) yet allows high-performing individuals to significantly exceed their base salary through the lucrative sales incentive plan. Candidates who are motivated by achievement and seek a role where compensation is directly tied to their success will find this opportunity both empowering and rewarding. Wellworks For You empowers our employees to make health and well-being a priority at work and in life. Our employees work in a friendly and supportive culture, and receive a competitive compensation and benefits package including: Competitive salary Lucrative sales incentive program Additional Incentives Growth opportunities Comprehensive benefits package - Medical, Dental, Rx, Vision, Life, Disability, Hospital reimbursement plan 401k with employer match Employee Assistance Program through LifeMatters EAP Mental health benefits, including access to paid therapy Paid maternity leave after 12 months Paid Time Off including time off to volunteer in your community Casual dress code Wellness program and teambuilding opportunities with incentives Milestone anniversary program Ongoing training and education Responsibilities: Learn, maintain, and consistently expand knowledge and understanding of Wellworks For You products, services, processes and procedures, and value proposition Qualify all incoming leads generated through web and marketing campaigns; scout new business prospects in target markets by cold calling and using web tools Build a sales pipeline that meets or exceeds sales targets Educate new leads on Wellworks For You products and services, understanding and identifying client needs Demonstrate solution capabilities as required for prospects and/or broker partners Communicate high-impact messaging that empathizes with the client’s situation and offer program solutions that are appropriately suited for them Create comprehensive proposals for prospects. Understand marketing strategies to promote Wellworks For You’s products and services and increase brand awareness Provide feedback into product development and marketing strategies Work with other BDMs to review growth strategies and plans to ensure sustained revenue Assist in training junior sales team members, as needed Participate in Account Management new hire training on the sales process, as needed Understand marketing strategies to promote Wellworks For You’s products and services Attend sales and finalist meetings, virtually and on-site Attend conferences nationally such as broker, industry, and product specific events Utilization of HubSpot to accurately record information including but not limited to prospect information, activity tracking, documents, proposals, communications, and all information related to the partner, the prospect and the deals Work closely with Account Management and Implementation leaders to provide insight into client contracts Achieve monthly and annual objectives Requirements: Bachelor’s degree preferred but not required 3 years of experience selling to healthcare brokers in the wellbeing or healthcare industry Proven success in Corporate Wellbeing, Benefits B2B sales and/or healthcare broker sales best practices Proven success of meeting and exceeding sales targets, preferably in the wellness industry Up to date with the latest industry trends, and able to articulate corporate wellness trends clearly and confidently Exceptional negotiation and selling skills to close business deals efficiently while building strong, long-term relationships with clients and partners Possess business acumen with a strategic ability Results oriented with strong project management skills Ability to communicate services clearly, and understand and identify customer needs Outgoing, approachable, responsive, and motivated to be on the phone Ability to collaborate effectively and respectfully with internal teams to ensure client needs are being met Proficient in using technology and business software (HubSpot) to enhance efficiency and performance in business development activities Excellent organizational, time management and follow-up skills Ability to travel nationally as needed and a valid driver’s license is required. Wellworks For You provides tailored corporate wellness programs that focus on prevention, education, and promoting healthier lifestyles for employees. We began in 2009 as advocates of wellness and managing risk and quickly learned the value of incorporating technology and data to improve the well-being of employers and employees. We have grown with experience to offer modern, comprehensive, industry-leading programs and services that fit businesses of all sizes. Wellworks For You has partnered with over 750 clients and engages more than 2 million participants across the nation. Base salary is commensurate with location and experience, plus a performance-based commission plan. Total compensation is designed to reward high achievers.

Keywords: Wellworks, New Brunswick , Business Development Manager, Sales , Malvern, New Jersey