Sales Development Representative (SDR)

Company: Vestwell
Location: New York City
Posted on: April 1, 2026

Job Description:

Vestwell is the financial technology company powering the new savings economy. The New York City-based fintech platform redefines how people save for the critical aspects of life across retirement, education, and healthcare savings needs. Today, Vestwell enables over 350,000 businesses and nearly 1.5 Million active savers, with over $30 billion in assets saved across all 50 United States. Vestwell offers a range of products, including workplace-delivered retirement plans, employer-offered student loan repayment benefits, and various savings accounts for education, emergencies, and individuals with disabilities. Vestwell's platform serves a diverse clientele, including financial advisers, employers, third-party administrators, financial institutions, payroll providers, government agencies, and individual savers. To learn more, visit vestwell.com Who Are We Looking For? At Vestwell, we know that the key to growth is a high-performing sales team. That’s why we’re seeking a qualified sales development representative (SDR) to find and screen potential customers who could benefit from our range of financial wellness products and services. As the first line of communication with a prospect, the ideal SDR has a strong understanding of the sales methodology and excels at: Engaging new clients through high volume calls and call cadences Driving qualification, urgency and intent Creating effective sales meetings for sales closers that optimize prospect conversion Vestwell SDRs should be a quick learner who has strong communication skills and an ability to showcase our offerings in a compelling way. SDRs are generally in this role between 6-9 months. After month 9, successful SDRs are eligible for promotion into full cycle, closing roles. What Will You Be Doing? Represent the company’s products and services & deliver Vestwell’s value proposition to new prospects, including both financial advisors and business owners. Qualify prospects, build intent & generate new meetings for sales through outbound calling. Manage and maintain a pipeline of interested prospects and engage sales leaders in next steps. Own your personal growth and development as a Vestwell sales representative by learning the financial services industry, Vestwell’s range of financial wellness solutions, and the mechanics of a modern sales process. Ability to utilize Salesforce & Salesloft to manage lead lists. Understanding the Vestwell partnerships. Understanding the products and services Vestwell offers. Master talk tracks and ability to qualify prospects. Identify the needs of prospects, and suggest appropriate products or services. Set up meetings for prospects with field sales representatives. Report to sales manager with weekly, monthly, and quarterly results. Requirements The Necessities 1 or more years of experience in sales, with a track record of exceeding lead targets. Strong communication skills via phone and email. Proven, creative problem-solving approach and strong analytical skills. Displays self-motivation for sales coaching and development. Strong desire and ability to move up within a sales organization. The Extras Bachelor’s degree (or equivalent) or at least five years of relevant work experience. Experience as a sales development representative, with a track record of achieving & exceeding sales quotas. Proficiency with Salesforce, Salesloft, or other CRM software. Financial services &/or small business sales experience. This role will be based in the New York City office, and will be part of Vestwell's hybrid in-office operation. The expected base salary range for this position is a minimum of $55K - $60K, plus performance based variable. Please note that salary bands are based on NY and other similar metro areas and may differ based on where the role is ultimately hired. OUR BENEFITS We’re an innovative, high-growth company, with lots of exciting milestones ahead. We value health and wellness at Vestwell and in addition to a dedicated Employee Wellbeing Committee, we offer competitive health coverage and generous vacation offering. We have adopted a hybrid office policy, but all employees are welcome at our bright, comfortable office with many workspace options in our Midtown Manhattan, Austin, King of Prussia, and Phoenix offices, so everyone has a setting that is the most productive for them. Oh, and naturally we have a great 401(k) plan! OUR PROCESS It starts the same for every candidate: getting to know the team members through 1-2 conversations about Vestwell, your experience, and your interests. Next steps can vary by role, but the usual next steps are a skill or experience screen (e.g. a coding interview for an Engineer, a portfolio review for a Designer, deeper experience call for other roles) which leads to a virtual or in-person interview panel after that if the screens go well. Before making an offer, our interview process concludes with a references check stage for your recruiter to meet with a current or former supervisor and peer. We prioritize transparency and lack of surprise throughout the process. For your awareness you will only receive correspondence from recruiting@vestwell.com any other domain not ending in Vestwell.com is not our Recruitment team. Vestwell’s Privacy Policy. Attention California residents: In the course of conducting our business and complying with federal, state, and local government regulations governing such matters as employment, tax, insurance, etc., we must collect Personal Information from you. Should you accept employment with Vestwell you may view our California Privacy Rights Act here: Vestwell’s California Privacy Rights Policy.

Keywords: Vestwell, New Brunswick , Sales Development Representative (SDR), Sales , New York City, New Jersey